BUSINESS PLAN
BUSINESS PLAN TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY .. 3 2.0 BUSINESS DISCRIPTION. 3 2.1 Vision statement 3 2.2 Mission statement 3 2.3 Objectives of Tumaini micro-credit institution . 3 2.4 Industry analysis . 4 2.5 Structure . 4 2.6 The product or services TMI intend to market 4 2.6.1 The business will be successful due to the following reasons . 4 3.0 MARKET STRATEGIES SEGMENT . 5 3.1 MARKET DEFINITION .. 5 3.1.1 Market segmentation . 5 3.1.2 Market size . 5 3.1.3Market share . 5 4.0 BUSINESS POSITIONING .. 5 4.0.1 Competitors positioning . 6 4.0.1.1 Product uniqueness . 6 4.0.2. Business positioning . 6 4.0.2 Pricing/Interest rate . 7 4.1 DISTRIBUTION .. 7 4.2 PROMOTION PLAN .. 7 5.0 COMPETITIVE ANALYSIS SEGMENT . 7 5.1 Competitive edge (how to capitalize competition) 8 6.0 DESIGN AND DEVELOPMENT SEGMENT . 8 6.1 Goals for product development 8 6.1.1 PROCEDURES . 9 6.1.2 Development budget 9 ...